Still alive

My New Year’s resolution (or at least one of them) is to blog more often. So here I am starting early with a catch-up blog, since I have a new job now and lots of exciting things to talk about.

My new job is at the same company, and its not so new since I got it in June. It’s quite a mouthful: Director of Interactive Content and Audience Development. But boiled down to one word – FUN. I feel so fortunate to have an excellent boss who recognized the company’s need for this role and my ability to fill it.  Here’s the nut graf of my job description:

This position provides leadership and strategic direction for the Interactive division with regard to content and product development, site development and management, market positioning and overall traffic page growth for all Gazette.com and affiliated websites. This position is responsible for the governance of all Interactive content activities within Gazette.com, Coloradosprings.com and all related web sites with an unwavering focus on audience engagement, user experience and page view growth and attracting new revenue opportunities.

Its fun to be on the growing side of the news business, and my job is to drive audience engagement and eyeballs on our sites as our business model shifts from being print-dependent.  And not just print-dependent, but dependent on one core product, The Gazette. I don’t hate print, I even love it, but it has to be just part of our growing portfolio, and we have to be willing to build other products that better meet the needs of content readers and advertising clients alike.

That’s just the tip of the iceberg. More to come.